Minister of State at the Department of Finance Simon Harris will be in Cashel this Friday to launch the Cashel Town Loyalty Scheme.
The initiative has been jointly devised by the local Chamber of Commerce, Tipperary County Council and the Cashel Heritage and Development Trust Ltd.
The pilot scheme allows members of the public free entry to the Rock of Cashel when they spend €15 in participating local retail outlets.
According to Deputy Noel Coonan who has welcomed the development, the scheme will operate through a voucher system and aims to encourage people to first visit the local shops and subsequently gain free admission to the Rock of Cashel.
