Fine Gael TD Tom Hayes this afternoon launched an initiative aimed at attracting tourists to Cashel town.
The scheme was devised by the local Chamber of Commerce in conjunction with the Office of Public Works and allows independent tourists free entry to the Rock of Cashel when they spend €15 in participating local retail outlets.
The incentive won’t be available to coach tours who already have discounted entry and it won’t affect locals who have an automatic right to free entry.
Up until now, tourists visiting the Rock of Cashel would typically visit the attraction and move on without taking the time to see the town itself or spend any time there.
The Cashel Loyalty Initiative has been set up to tackle that problem and bring some business into the town.
