Council Involved In Developing “Thoroughbred Country” Tourism Product


The “Thoroughbred Country” Tourism product being developed between Tipperary and Kildare County Councils was promoted at a Destination Sell Workshop held yesterday in The Keadeen Hotel, Newbridge, Co. Kildare.

Fáilte Ireland, who are major supporters of the new initiative, hosted the event in partnership with Thoroughbred Country and invited members of the hotel industry to discuss plans for Kildare and Tipperary, including the new Thoroughbred Experiences that have been developed; what it means for their business, as well as meeting with Thoroughbred industry representatives.

Launched in February 2022, the Thoroughbred Country Destination Experience Development Plan represents a five-year strategy with a vision to deliver the world’s best collective thoroughbred visitor experience and to realise the domestic and international tourism potential of the unique thoroughbred horse tradition and craft in Ireland.

The intention is to give visitors exposure to the equine experience in a wide range of experiences including visits to stud farms, race meetings, trainers premises, farriers workshops and attractions such as the Fethard Horse Country Museum and  Coolmore Stud in Tipperary and the National Stud in Kildare.