Bord Bia Launches Awareness Campaign On Organic Produce


This summer, Bord Bia is collaborating with major Irish retailers to raise awareness of the range and availability of organic produce from Ireland among consumers.

Bord Bia has developed digital and in-store promotional materials for the Organics from Ireland campaign, which can be used by retailers to highlight their organic Irish beef, lamb, dairy, seafood, eggs, and prepared consumer foods. 

The campaign will appear in-store across Tesco, SuperValu and on ALDI and Lidl social media channels from July to September.

Ireland’s organically farmed area is currently 1.6% of our total agricultural area. Under the government’s Food Vision 2030 strategy, the aim is to increase this area to 7.5% by 2030.

Macra na Feirme is calling on the Government to come clean on the plans to cut the National Herd. Macra’s President, Tipperary farmer, John Keane said “comments made by Minister Eamon Ryan  suggest that farmers would be expected to reduce cow numbers to grow grass and other crops to supply anaerobic digestion plants”. Macra na Feirme have also questioned the accuracy of the science supporting emission factors contained in the inventory used to calculate Irelands agricultural emissions” with doubts about where forestry and anaerobic digestors are counted.