Study Suggests People Buying More Local Products


A study suggests a sharp rise of Irish consumers buying more local products.

Paypal’s survey shows there’s been am annual spending increase of 41 per cent on websites based in Ireland, rising to €503 in 2021 from €357 in 2020.

While the average spend on websites within Ireland was also more than the average spend on international sites, where the average spend was €329.

Female respondents spent considerably more with Irish websites, estimating an annual spend of €534 (compared to €351 spent by male respondents).

When it comes to spending on websites outside of Ireland, over three quarters (79%) of consumers spent online internationally last year, with people from Carlow spending the most with an average of €678. This was followed by Wicklow (€561), Offaly (€508), Longford (€450) and Kildare (€425).

The most popular non-Irish destinations to buy from were found to be the UK (74%), Europe outside of the UK (48%) and China (28%). Meanwhile, some 16% of respondents bought from websites in the US.

The study showcased the increasing appetite for online shopping, with 62 per cent of Irish people revealing they plan to shop online more this year.

In fact, almost half (49%) agreed they would do all their shopping online if they could, equating to 1.7 million adults.

Millennials (aged 25-34) are most keen on this idea (54%) in comparison to the near quarter (24%) of Boomers (over 55s) who said they would do all their shopping online if they could.

Interestingly, over half (56%) of Irish adults say the pandemic has permanently changed the way they pay for products and services, with almost three quarters (73%) preferring cashless transactions.

Digital seems to be the preferred route as, 72 per cent of respondents indicated they prefer digital payment methods (such as paying with their smartphone), while 71 per cent like contactless checkouts (such as self-service tills).

Speaking about the findings, Maeve Dorman, Senior Vice President at PayPalcommented: “It’s great to see how Irish people are prioritising their online spending on Irish businesses. Regardless of where we buy from though, it’s clear that online shopping has become a critical convenience for Irish people, not only during the pandemic but as part of our regular, busy lives. 

“There is a real opportunity for online retailers to make a difference,” Maeve Dorman continues, “but businesses need to have an e-commerce platform in place that can meet their customers’ needs, wherever they are – online, on the go, or in-store.