As tourism and hospitality businesses across Ireland begin to reopen it’s time to draw a literal line in the sand on the last number of months.
Fáilte Ireland has released aerial photography of a bespoke piece of sand artwork commissioned as part of their ‘Keep Discovering’ campaign. The piece, over 36 metres in length, is an illustration of the many hidden gems there are to uncover in Ireland and the joy of discovering them.
The unique piece, by environmental artist Sean Corcoran, was created by hand on Kilmurrin Cove in Co. Waterford. The creation was made by hand and measured by the artist’s eye and outlined with bamboo sticks. The beach sand had to be dried after several days of heavy rain by using a complex system of manmade drains to release water from the beach sand and redirect ground water out to sea. The process took an hour to reduce ground water and create the perfect conditions for the sand art, which took six hours to complete.
Fáilte Ireland’s ‘Keep Discovering’ campaign aims to drive domestic holidays and help to reboot and rebuild Ireland’s tourism industry. Caoimhe Ní Dhuibhinn, Acting Head of Marketing, Fáilte Ireland commented; “We wanted to mark the next stage of the reopening of the tourism and hospitality sectors and Sean’s sand art is a fantastic expression of how much there is to discover in Ireland”.